#Marketing Strategy
#Event Planning
#Account Executive
@Media Agency
Maxidea Communication | Taiwan Base Media Agency
My Responsibility:
- Lead the team to boots ideas and meet clients target
- Proposal to clients and control budget
- Work Include: Social Media, Offline Event, TV script , Marketing Campaign
My Clients
Personally supervised from proposal to execution and served 10 brands in total, ranging from wine merchants, daily consumer goods, petrochemical manufacturers to public welfare activities.
Time Line
Oct. 2018 – May. 2019
About my project
For NDAs and Client Privacy Restriction. can't share detail in public. But I would love to share my experience and learing.
Please contact me
Annual Media Plan
Client: Zespri (International Kiwi Brand)
Goal: Localize global marketing strategy
Result: Won an annual proposal for content created
As Kiwi surpasses the nutritional value of ordinary fruits, thus we gave the kiwi another title, ''Super Fruit,'' and conveyed eating the kiwi as having a superpower! And then, we created a hashtag #ZUPER to connect all the campaign
PR Exposure Plan
Client: Zespri (International Kiwi Brand)
Goals: Reach the value of media exposure
Results: Held the media tour and achieved sufficient exposure, but it could be better.
Proposal communication plan and I lead a media team on behalf of the company to visit the client’s company in New Zealand and release 10+ news, 3 TV interviews about the visit.
Annual Marketing Plan
Client: Formosa Petrochemical Corporation
Goals: Increase online discussion and offline exposure
Results: The client did not accept the proposal
Focusing on the reputation problems encountered by customers recently, we propose ideas for handling community and public relations issues in the future. And we divided the target customers into three levels with different promotional slogans to improve the goodwill and adhesion of consumers.
New Year Promotion with TVC
Client: Formosa Petrochemical Corporation
Goals: Launch Chinese New Year’s promotion with TVC
Results: The client did not accept the proposal
Focusing on the hot topic ”Get rich” during the New Year, proposed to cooperate with third-party manufacturers to launch limited products and derive marketing plans, TV and radio advertisements.
TV Advertising Project
Client: MORESPACE (Storage Space Brand)
Goals: Increase public awareness and know the benefits
Results: The client did not accept the proposal
Clarify the actual use of storage for people, identify potential competitors, and confirm market positioning. Use the pain points of consumers, and use the subject of collecting memories and retrieving space to design advertising scripts.
As the Product Owner
My Responsibility
- Project Management – Control the whole project and make sure everything on the right direction.
- Sports Competition Planning – Familiar with all the rules and detail
- Event & Press Conference Planning – Familiar with the live event detail, facility arrange, and site organization.
- Re-Design – Be able to redesign some tiny but necessary prints and communicate with the designer.
- Website Design and Build
- Staff Management
What I Learned
- Business Negotiation – The most important is mutual benefit.
- Focus on Participants – This is the key to whether the activity can lat.
- Focus on Detail – More care and patience can avoid problems in advance.
- Coast/ Budget Control – The critical factors that affect the success of an event
- Think like a Designer – Can add more different perspectives to the activity.
